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Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan.
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Catalogue Record 100064855
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Catalogue Record 100064855
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Catalogue Record 100064855
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ISBN
9780749471026 (paperback)
Author
Ryan, Damian
(author.)
Title
Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan.
Edition
Third edition.
Publisher and/or associated date/s
London : Philadelphia : Kogan Page, 2014.
Description
xx, 409 pages : illustrations, portraits ; 24 cm.
Note
Includes index and glossary.
Subjects
Internet marketing
Social media
Strategic planning
Marketing -- Management
Internet marketing -- Case studies
Call number
658.872 RYA
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Catalogue Record 100064855
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Catalogue Information 100064855
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A00783081
658.872 RYA
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