| ISBN |
9780730368151 (paperback) |
| 0730368157 |
| Author |
Moolenschot, Catherine (author.) |
| Title |
Jim's book : the surprising story of Jim Penman, Australia's backyard millionaire / Catherine Moolenschot. |
| Publisher and/or associated date/s |
Milton, QLD : John Wiley and Sons Australia, Ltd, 2019. |
| ©2019. |
| Description |
xix, 284 pages ; 23 cm. |
| Bibliography |
Includes bibliographic references (pages: 265-266) and index. |
| Contents |
Machine generated contents note: 1.The Early Years -- 2.The Accidental Gardener -- 3.Jim's Calling -- 4.This Little, Short-term Mowing Business -- 5.Divorce -- 6.The Jim's Brand Expands -- 7.The Jim Way -- 8.Winning the Lottery -- 9.Growth -- 10.Business Can Be Tough -- 11.Jim's Training -- 12.The Franchisee Experience -- 13.`A Serial Firer' -- 14.Revolt in the Ranks -- 15.Tackling Insurance -- 16.Looking for The One -- 17.Duelling Diggers -- 18.Funding a Lifelong Passion -- 19.It's All About Character -- 20.Looking to the Future. |
| Summary |
A biography of Jim Penman, the founder of Jim's Mowing, now the Jim's Group. The Jim's brand is known by most Australians, yet the founder is hardly known. In 1982 Jim Penman turned a one-man mowing business into an empire of close to 4000 franchisees across 50 divisions from antennas to window tinting. Jim's Book includes interviews with 60 people close to Jim and outlines the story behind the creation of one of Australia's most famous brands and business models and the man who created it all. |
| Subjects |
Penman, Jim, -- 1952- |
| Jim's Group |
| Jim's Mowing |
| Franchises (Retail trade) -- Australia |
| Grounds maintenance industry -- Australia |
| Television -- Antennas -- Australia |
| Franchises (Retail trade) -- Australia |
| Business enterprises -- Australia |
| Lawn care industry -- Australia -- History |
| Businessmen -- Australia -- Biography |
| Call number |
2019.448 |
