| Summary |
More than Holden our own is an expanded, commemorative edition marking the 75th and 100th anniversary of the first Australian motor body for General Motors built by Holden Motor Body Builder. With more intricate and equally fascinating details, more hitherto unknown facts and more myth busting. In fact, a braver, broader expose of the legend of the Holden car, the Holden Family, and its amazing enterprises. From very humble beginnings as a simple leather goods merchant in England, right through the courage of the dynasty's young founder in uprooting his whole life and forsaking his family to come to this 'new nation' of Australia. The generations of effort to expand, diversify and adapt to unimaginable conditions - the hardships of war, the constraints of government, the financial hardship of the depression, the ever-challenging competitiveness of rivals, and what was tantamount to bullying foreign ownership, the changing requirements, and unique conditions of this land of extreme climate, rough roads, demanding technology, and the diverse culture and desires of its people. Yet Holden did it. Against the odds. Holden, the family, the name, the car, the business conglomerate, achieved unprecedented, phenomenal success and popularity, and international admiration. |
