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A marketing tool-kit for regional art centres / Mike Parsons.
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Catalogue Record 100072537
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Catalogue Record 100072537
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Catalogue Record 100072537
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Details
Author
Parsons, Mike
Title
A marketing tool-kit for regional art centres / Mike Parsons.
Publisher and/or associated date/s
[Darwin] : Mingatjuta Consulting Servive, 1994.
Description
39 pages : illustrations ; 30 cm.
Note
"A report compiled for ANCAAA from Aboriginal and Torres Strait Islander Art and Craft : a marketing strategy / Mingatjuta Consulting Services, August 1993.
Summary
Provides information which may assist Regional Art Centres adopt the most appropriate means for improving their marking efficiency (p. 3); discusses the stand alone strategies of altering the product mix; altering the markeitng mix; seeking improved distribution; discusses the domestic tourist market, the international visitor market and the international residential market; individual, corporate and institutional collectors; major marketing tools such as exhibitions, alternatives to exhibitions, wholesaling; distribution; producers; art centre relationships with producers, private dealers, wholsalers, retailers; co-operative marketing; regional associations and promotional strategies.
Subjects
Aboriginal Australians -- Industries
Torres Strait Islanders -- Industries
Art centers -- Australia -- Marketing
Arts, Aboriginal Australian -- Marketing
Art galleries, Commercial -- Australia -- Marketing
Other Authors &/or Associated Persons
Wilson, Norm
(donor.)
Other Corporate Bodies
Association of Northern and Central Australian Aboriginal Artists
Mingatjuta Consultants
Call number
PAM 2015.027
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Catalogue Record 100072537
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Catalogue Information 100072537
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10003604
PAM 2015.027
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