| Contents |
Ch 1: Introduction --Ch 2: Manufacturing tea ; A brief history of tea production --Part One: Tea Ascendant, 1788-1938: --Ch 3: Explaining colonial consumption patterns ; Concerns about tea consumption ; Tea consumption after Federation --Ch 4: Prospectors, pastoralists and tea suppliers, 1850-1875 ; The arrival of specialist Australian tea merchants, 1875-1899 ; Federation and Javan teas, 1901-1918 ; Intense competition, depression and the expansion of Bushells Ltd, 1919-1938 --Ch 5: New stock has arrived: marketing tea in the Australian colonies, 1790-1914 ; Tempting the consumer: packaging, promotion and products, 1870-1914 ; Patriotism and Australian tea merchants, 1914-1918 ; Trendiness, thrift and the allure of the exotic, 1919-1938 --Ch 6: Moving and storing tea ; Making, serving and consuming tea ; Tea making etiquette ; Taking tea: morning, afternoon or anytime --Part Two: Tea Loses Favour, 1939-2000: --Ch 7: Rationing and the Tea Control Board ; Impact of tea rationing upon Australians ; Ending tea rationing and import controls ; Resisting declining Australian tea consumption, 1956-1976 ; Successful campaigns? ; Shunning tea even further, 1977-2000 --Ch 8: Rising costs and the government yoke, 1946-1955 ; Deregulation and product innovation, 1956-1976 ; Acquisitions, multi-nationals and fresh products, 1977-2000 --Ch 9: Export substitution: establishing a domestic tea growing industry, 1900-1945 ; Investigations at South Johnstone, l946-1970 ; Tea from Nerada Estate: Dr Allan Marufl's endeavours, 1958 - 1972 ; Expansion and new ventures, 1973-2000 --Ch 10: Conclusion. |
