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Branded : Australian Flour Bag Labels Between the Wars.

Branded : Australian Flour Bag Labels Between the Wars.
Catalogue Information
Field name Details
ISBN 9781925043723
192504372X (Trade Cloth)
Author Ashton, Paul, 1959- (author)
Title Branded : Australian Flour Bag Labels Between the Wars.
Publisher &/or associated date/s Ultimo : Halstead Press, Aug. 2022 ; Mona Vale : Woodslane Pty Limited [Distributor]
Description 190 pages : illustrations ; 31 cm.
Summary Colourful brands and packaging erupted in the 1920s and 30s, when tariffs killed flour exports to Europe. Australian manufacturers courted Asian markets with fun and exciting new labelling. Junk brand, Hand brand, Relief brand, "Girl and Dragon", "Fighting Cock", "Two Boys", "Parachute", "Banana" and "Koala (Native Bear)" are just a few of dozens of brands of Australian export flour. Imaginations ran wild as local mills promoted their product with illustrated labels in English, Chinese, Indonesian, Spanish, occasionally Latin. BRANDED displays a dazzling array of fabulous flourbags. Labels were illustrated with Eastern and Western motifs drawn from mythology, technology and sport. Plants and animals include wombats, elephants, prawns, dragons and goats. There are ships, yachts, electric lights and knights in shining armour. This big illustrated hardback explains the thinking and symbolism behind all that rampant creativity. It also includes detailed contemporary photos of busy Asian marts and ports.
Subjects Brand name products
Brand name products -- Australia
Branding (Marketing)
Branding (Marketing) -- Australia
Exports -- Australia
Flour mills
Other Authors &/or Associated Persons Jennings, Jess, 1972- (author)
Call number 2022.134
Catalogue Information 100082182 Beginning of record . Catalogue Information 100082182 Top of page .
Item Information
Barcode Shelf Location Collection Volume Ref. Status Due Date
A00957093 2022.134
General Collection   . Available to Museum Staff .  
. Catalogue Record 100082182 ItemInfo Beginning of record . Catalogue Record 100082182 ItemInfo Top of page .