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More than a glass & a half : a history of Cadbury in Australia / Robert Crawford.

More than a glass & a half : a history of Cadbury in Australia / Robert Crawford.
Catalogue Information
Field name Details
ISBN 9781925043709
Author Crawford, Robert (author)
Title More than a glass & a half : a history of Cadbury in Australia / Robert Crawford.
Other title More than a glass and a half : a history of Cadbury in Australia
Publisher and/or associated date/s Braddon, Australian Capital Territory : Halstead Press, [2022]
©2022.
Description 176 pages : illustrations (chiefly colour), portraits (some colour), facsimiles (some colour) ; 22 cm.
Bibliography Includes bibliographical references (pages 158-171) and index.
Contents 1. Building an Empire -- 2. The tie that binds -- 3. Ideal conditions -- 4. Maintaining morale -- 5. Becoming Australian -- 6. Reinventing the purple giant -- 7. Uncertainties and opportunities -- 8. The marvellous creation.
Summary This richly illustrated survey of Cadbury?s in Australia includes the story of famous products like Freddo Frogs, Dairy Milk chocolate, Cherry Ripes and Bournville Cocoa. It reveals Australians? experience of Cadbury during peacetime and war, depression and prosperity. There?s a lot in it for chocolate lovers and for history buffs. Also insights into market leadership, and a record of how the brand earnt and maintained the trust and affection of millions. The checkered and creative careers of Cadbury?s competitors add drama to the narrative. In his balanced survey of highs and lows, Robert Crawford explains how the British parent company founded its first overseas factory, in Tasmania, and how that later helped to launch Australian innovations in China, America and other countries. After a hundred years manufacturing in Australia, Cadbury?s renown is hardly surprising. But this book goes further back, to find Cadbury already a household name in Gold Rush times. It describes distribution hubs Cadbury?s operated in Australian colonies, while representatives covered the country, even travelling the outback with camels. Cadbury?s current ethos of care for the environment and social equity is traced back to the Quaker origins of the British and Australian enterprises. It?s interesting to read of the moral concerns that made Cadbury wary of being identified with the war effort and Sydney?s Gay Mardi Gras. But most interesting in this book is what it reveals about generations of Australians, their memories, and their place in the world.
Subjects Cadbury Fry Pascall Australia Limited
Cadbury (Firm)
Cadbury Ltd
Chocolate industry -- Tasmania
Cookery (Chocolate)
Chocolate industry -- Australia -- History
Chocolate industry -- Australia
Confectionery -- Tasmania
Confectionery -- Australia
Call number 2022.153
Catalogue Information 100082236 Beginning of record . Catalogue Information 100082236 Top of page .
Item Information
Barcode Shelf Location Collection Volume Ref. Status Due Date
A00957606 2022.153
General Collection   . Available to Museum Staff .  
. Catalogue Record 100082236 ItemInfo Beginning of record . Catalogue Record 100082236 ItemInfo Top of page .