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Cultural tourism : the partnership between tourism and cultural heritage management / Bob McKercher, Hilary du Cros.

Cultural tourism : the partnership between tourism and cultural heritage management / Bob McKercher, Hilary du Cros.
Catalogue Information
Field name Details
ISBN 0789011050 (hbk. : alk. paper)
0789011069 (pbk. : alk. paper)
9780789011060
Author McKercher, Bob (author)
Title Cultural tourism : the partnership between tourism and cultural heritage management / Bob McKercher, Hilary du Cros.
Publisher and/or associated date/s New York ; London : Haworth Hospitality Press, c2002.
Description xiii, 262 pages : illustrations ; 23 cm.
Bibliography Includes bibliographical references (p. 233-254) and index.
Contents Ch. 1. Introduction -- Ch. 2. Challenges in Achieving Sustainable Cultural Tourism -- Ch. 3. How Tourism Works -- Ch. 4. Cultural Heritage Management -- Ch. 5. Tangible Heritage -- Ch. 6. Intangible Heritage and Its Management -- Ch. 7. Cultural Tourism Products - A Regional Perspective -- Ch. 8. Commodification, Environmental Bubbles, and Cultural Tourism Products -- Ch. 9. The Cultural Tourism Market: A Cultural Tourism Typology -- Ch. 10. Gatekeepers -- Ch. 11. Assessment -- Ch. 12. Asset Auditing and Planning -- Ch. 13. Marketing -- Ch. 14. Presentation and Management of Heritage Assets.
Summary Unique in concept and content, this book examines the relationship between the sectors that represent opposite sides of the cultural tourism coin. While tourism professionals assess cultural assets for their profit potential, cultural heritage professionals judge the same assets for their intrinsic value. Sustainable cultural tourism can only occur when the two sides form a true partnership based on understanding and appreciation of each other's merits. The authors - one, a tourism specialist, the other, a cultural heritage management expert - present a model for a working partnership with mutual benefits, integrating management theory and practice from both disciplines.The book combines the different perspectives of tourism management and cultural heritage management. It examines the role of tangible (physical evidence of culture) and intangible (continuing cultural practices, knowledge, and living experiences) heritage, describes the differences between cultural tourism products and cultural heritage assets, and develops a number of conceptual models, including a classification system for cultural tourists, indicators of tourism potential at cultural and heritage assets, and assessment criteria for cultural and heritage assets with tourism potential.
Subjects Heritage tourism
Other Authors &/or Associated Persons du Cros, Hilary (author)
Call number 2023.070
Catalogue Information 100083798 Beginning of record . Catalogue Information 100083798 Top of page .
Item Information
Barcode Shelf Location Collection Volume Ref. Status Due Date
A00962989 2023.070
General Collection   . Available to Museum Staff .  
. Catalogue Record 100083798 ItemInfo Beginning of record . Catalogue Record 100083798 ItemInfo Top of page .