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Cultural tourism : the partnership between tourism and cultural heritage management / Bob McKercher, Hilary du Cros.
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Catalogue Record 100083798
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Catalogue Record 100083798
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Catalogue Record 100083798
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ISBN
0789011050 (hbk. : alk. paper)
0789011069 (pbk. : alk. paper)
9780789011060
Author
McKercher, Bob
(author)
Title
Cultural tourism : the partnership between tourism and cultural heritage management / Bob McKercher, Hilary du Cros.
Publisher and/or associated date/s
New York ; London : Haworth Hospitality Press, c2002.
Description
xiii, 262 pages : illustrations ; 23 cm.
Bibliography
Includes bibliographical references (p. 233-254) and index.
Contents
Ch. 1. Introduction -- Ch. 2. Challenges in Achieving Sustainable Cultural Tourism -- Ch. 3. How Tourism Works -- Ch. 4. Cultural Heritage Management -- Ch. 5. Tangible Heritage -- Ch. 6. Intangible Heritage and Its Management -- Ch. 7. Cultural Tourism Products - A Regional Perspective -- Ch. 8. Commodification, Environmental Bubbles, and Cultural Tourism Products -- Ch. 9. The Cultural Tourism Market: A Cultural Tourism Typology -- Ch. 10. Gatekeepers -- Ch. 11. Assessment -- Ch. 12. Asset Auditing and Planning -- Ch. 13. Marketing -- Ch. 14. Presentation and Management of Heritage Assets.
Summary
Unique in concept and content, this book examines the relationship between the sectors that represent opposite sides of the cultural tourism coin. While tourism professionals assess cultural assets for their profit potential, cultural heritage professionals judge the same assets for their intrinsic value. Sustainable cultural tourism can only occur when the two sides form a true partnership based on understanding and appreciation of each other's merits. The authors - one, a tourism specialist, the other, a cultural heritage management expert - present a model for a working partnership with mutual benefits, integrating management theory and practice from both disciplines.The book combines the different perspectives of tourism management and cultural heritage management. It examines the role of tangible (physical evidence of culture) and intangible (continuing cultural practices, knowledge, and living experiences) heritage, describes the differences between cultural tourism products and cultural heritage assets, and develops a number of conceptual models, including a classification system for cultural tourists, indicators of tourism potential at cultural and heritage assets, and assessment criteria for cultural and heritage assets with tourism potential.
Subjects
Heritage tourism
Other Authors &/or Associated Persons
du Cros, Hilary
(author)
Call number
2023.070
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A00962989
2023.070
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